Videomarketing for Wikiloc

At Monoceja, we create ongoing videomarketing content for Wikiloc, the leading platform for outdoor routes and activities.

The goal: attract new users and enhance brand positioning across digital channels like Meta, YouTube, and Spotify—tailoring each piece to campaign formats (horizontal, vertical, square) and to platform-specific user behavior.

We built a visual language aligned with the brand, animated real app screens, and combined on-screen text with nature and outdoor sports visuals. We highlighted key features such as offline navigation, route recording, and live GPS tracking.

Each video becomes an opportunity to connect with a community passionate about nature, clearly conveying the app’s benefits and value proposition.