Direction and production of the promotional video for Humara, a SaaS platform focused on the management and design of waste treatment plants.
The video uses 2D motion graphics animations combined with real stock footage to present the tool clearly, visually, and professionally.
Humara allows users to plan waste management projects through simulations, optimizing technical and economic resources.
It is aimed at professionals in the environmental sector, engineers, and plant operators.
The visual language combines animated screens of the real platform interface, on-screen text to reinforce key messages, and stock clips that enhance the human aspect and context.
This corporate video is designed for presentations, web, and digital brand communication.
